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November 04, 2019

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5 Tips for Effective Direct Mail

Every day but Sunday, the mailbox delivers surprises. Of course, much of what arrives in the mail is expected, but that element of surprise never wanes. The mail might contain a card from a loved one, a check you didn't expect, or a great offer from a local company, via direct marketing. Successful direct marketing campaigns don't happen by accident, but a small business doesn't need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing. When businesses use effective direct mail marketing, they not only boost their bottom line, but add excitement to the routine of picking up the mail. 1. Set Your Goals As a business, what do you expect this mailing to accomplish? Have a firm plan in mind ahead of time. What is your budget for this mailing? What kind of ROI do you think you'll receive? Crunch the numbers before embarking on a direct

Social Media and Your Marketing Strategy

When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you'll be on your way to building up a solid customer base. Do You Have Followers on Your Facebook Page? Most businesses use their Facebook page to post links to informative blog posts on their website or to share relevant news about their industry in general. To gain followers, you will need to get people to share the posts that you create and to gain interest by advertising your page. You can also gain followers by creating printed marketing materials that provide information on how to find you on Facebook. Almost all of your printed marketing products should contain information on all of your social media accounts to encourage customers to sign up. Utilizing an Opt-In Texting Campaign Think about how you currently communicate with your customers.

How to Take the Lessons Learned in Online Marketing and Apply Them to the World of Print

Print marketing isn't going anywhere anytime soon. Over the last few years, people are coming to the realization that digital and print isn't an "either/or" scenario. Many use one to supplement and compliment the other to great effect. Despite this, people still tend to think of them as two different mediums, thinking you have different rules that you use online than those that you follow in print. Because online marketing has become so prominent, it has taught us some very valuable lessons. One of which is that those lessons aren't reserved only for the digital market. You can apply those lessons to your print collateral and come out all the better for it. Marketing Is About Intimacy Perhaps the biggest lesson that various digital and online marketing channels have taught us is that at the end of the day, you're not trying to "sell" to someone at all. You're trying to connect with them. The best marketing reaches out to customers and

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